Skin and home · 1 min read
Why Fewer Ingredients? The Case for a Short Label
We started with one question: what does a laundry sheet actually need? Then we kept asking until the list stopped getting shorter.
Quick answer: fewer ingredients make a label easier to read, easier to check and easier to trust. Every ingredient in Just 7 has a job. Nothing is there for show.
Every ingredient has a job
| Ingredient | Its job |
|---|---|
| Plant glycerin | Keeps the sheet flexible |
| Water | Helps make the sheet |
| Decyl glucoside | Lifts dirt |
| Lauryl glucoside | Lifts oily dirt |
| Sodium citrate | Softens water |
| Sodium carbonate | Boosts cleaning |
| Pullulan film | Holds it all together |
Seven ingredients. Seven jobs. Nobody's sitting around on the clock.
What we left out
- Fragrance, so your laundry smells like clean fabric.
- Dyes, because a sheet doesn't need a color.
- PVA film, because we chose a pullulan film instead (read it).
- Sulfates, because glucosides do the job for us.
- Essential oils, for the sake of pets (read it).
Why short beats long
- Easy to read. You can check it in one breath.
- Easy to compare. Count, then read (read it).
- Easy to trust. Nothing hides behind a vague word.
The lineup
- Our gentle sheet: the shortest list we could make.
- Just 7: our everyday hero.
- Just 9: adds enzymes and a chelator for tough jobs.
Article 49 helps you choose.
FAQ
Do fewer ingredients clean as well? A well-designed short formula can clean well. Every ingredient just has to earn its place.†
What are the 7 ingredients in Just 7? Plant glycerin, water, decyl glucoside, lauryl glucoside, sodium citrate, sodium carbonate and a pullulan film made from fermented starch.
Why not fewer? Our gentle sheet has five. Just 7 adds two for extra cleaning power.
Are long ingredient lists bad? Not necessarily. They're just harder to read and compare.
Seven ingredients. Zero compromise.
Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†