The whole list
What it does, where it comes from, and why it earned a spot. Read it in the time it takes the washer to fill.
Share of a roughly 2 g sheet in our working formula. We'll match it to the final supplier documents before launch.†
The sheet itself
Holds everything in a thin, dry sheet, then is designed to dissolve in the wash.†
Made by fermentation: a friendly microbe feeds on starch (tapioca or corn) and makes pullulan.
It isn't PVA. It's the same family of film used in dissolving breath strips and some capsules.
The grease lifter
A plant cleaner that goes after body oils and grease, with a little lather.
It's a sugar-based cleaner. We'll share the supplier source when it's confirmed.†
Same gentle sugar-based family as decyl glucoside, with a bit more muscle. No sulfates.
The gentle cleaner
Our main everyday cleaner. It grabs oil and dirt and lets the water carry them away.
It's a sugar-based cleaner. We'll share the supplier source when it's confirmed.†
Known as one of the milder cleaners used in personal care, and it isn't ethoxylated.
Washing soda
Raises the pH and softens water, so everyday grime lets go more easily.
A mineral, made from salt and limestone or mined from trona ore.
A cleaner your great-grandparents used, still earning its spot.
The flex
The water softener
Softens hard water so the cleaners can do their job, and keeps the pH steady.
Citric acid from fermented sugar, paired with sodium.
Food-grade, simple, and a classic swap for the phosphates detergents used to use.
The carrier
Carries everything while the sheet is made. Most of it dries off.
Purified water.
It's in the recipe, so it's on the list. We count everything.
Watch
Press play, or tap a segment to jump to any ingredient.
The whole label
What each one does, in the order it sits in the sheet.
No. 1 · The sheet itself
A film made from fermented starch holds everything together, then dissolves in the wash. No PVA.
35% of a sheetNo. 2 · The grease lifter
A sugar-based cleaner that pulls body oils and grease out of fabric.
17% of a sheetNo. 3 · The gentle cleaner
Our main everyday cleaner. Mild, sugar-based, no sulfates.
17% of a sheetNo. 4 · The grime loosener
Softens the water and raises the pH so everyday dirt lets go.
10% of a sheetNo. 5 · The flex
Keeps the sheet soft and bendy in the pouch. Nothing from animals.
10% of a sheetNo. 6 · The water softener
Grabs the minerals in hard water so the cleaners can work.
7% of a sheetNo. 7 · The carrier
Carries it all while the sheet is made. Most of it dries off.
4% of a sheetThat's it
No fragrance, no dyes, no PVA, nothing from animals.
Just as important
Our sheet is pullulan, not polyvinyl alcohol.
No perfume, no masking scent.
Not even lavender. Cats and essential oils don't mix.
Nothing with musk in it, ever.
Your laundry doesn't need to be blue.
Sugar-based cleaners only.
Nothing added just for bulk.
Not even the glycerin.†
Want the bigger picture? Read What's in Laundry Detergent Sheets? A Plain-English Ingredient Guide.
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And from the first pouch, 7% of every sale goes to animal sanctuaries and nonprofits.†