Pre-order now. Orders ship Jan 11th.
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One sheet now. More on the way.

Just 7 ships first. Each sheet that follows gets its true ingredient count on the front.

Just 7 pouchShips first

Daily

Just 7

Seven ingredients, fragrance-free, for everyday loads.

$15 subscribe · $19 one-time

Details
9Later

Gritty

Just 9

Bring the dirt. Adds enzymes and a water softener for grass, food and pet messes. Not for wool or silk.

Later

Kitchen

Dish pods

The same short-list rules, for the dishwasher. In the works.

7% of every sale goes to animal sanctuaries and nonprofits.† Our mission

Subscribe and save

Laundry that shows up before you run out.

Pick how often, and a pouch lands on your doorstep on schedule. Change it whenever you like.

  • 21% off every subscription pouch. $15 instead of $19, on every delivery.
  • You pick the rhythm. Every 4, 8 or 12 weeks.
  • Skip, pause or cancel anytime. That's the plan for launch.
  • Still 7% to the animals. Every subscription pouch counts.†
How do you want it?
Deliver every
$1530 sheets, up to 60 loads†

Preview cart: you can try it, but nothing is charged yet. Orders ship Jan 11th.

Pre-order now

Orders ship Jan 11th.

Leave your email and we'll follow up with next steps, with subscribe and save from day one.

And from the first pouch, 7% of every sale goes to animal sanctuaries and nonprofits.†

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Orders ship Jan 11th. No spam, no sharing your address.