Why Just 7
Fifteen names? No thanks.
Seven ingredients. Every one with a job.
Most laundry sheets are fine. We just think you should be able to read the whole label without a chemistry degree, and that what's good for your home shouldn't cost the animals anything.
Side by side
What's common, and what we do
Common on sheet labelsJust 7
How many ingredients
15 or more on the best-known brand's detailed list7, film included
The sheet's film
PVA (polyvinyl alcohol), a synthetic polymerPullulan, a film made from fermented starch
Cleaners
Sulfates and ethoxylates are commonTwo sugar-based glucosides
Scent
Fragrance or essential oils are commonNone. Fragrance-free.
Fillers
Clay, silica or zeolite show up oftenNone
Glycerin source
Usually not statedNothing from animals†
Giving back
Varies7% of every sale to animal sanctuaries and nonprofits†
Brands vary, so check yours. More comparisons, with sources.
Seven ingredients. Seven percent.
7% of every sale goes to animal sanctuaries and nonprofits.†
Nothing in Just 7 comes from animals, and a share of every pouch goes back to them. Seven ingredients in the sheet, seven percent to the animals. Needs legal review
We're choosing our partners now and will name them here once they're confirmed.
Partner sanctuary 1
to be announced
to be announced
Partner sanctuary 2
to be announced
to be announced
Partner sanctuary 3
to be announced
to be announced
About those little daggers
When you see † it means the claim is true to how we designed Just 7, and we're still collecting the documents, lab results or legal sign-off to prove it. We'd rather show our homework than shout.