Pre-order now. Orders ship Jan 11th.
Skip to content
Pre-order now

How to wash · 1 min read

How to Wash Towels So They Stay Fluffy

In this article
  1. Why towels get crunchy
  2. The fluffy method
  3. How often?

There are two kinds of towels in the world. Hotel towels, and the sandpaper rectangles in your closet. Let's fix that.

Quick answer: use less detergent, skip fabric softener, wash warm, don't overload and dry on medium with wool dryer balls. Shake them out before drying.

Why towels get crunchy

  • Too much detergent leaves residue (read it).
  • Fabric softener coats fibers and cuts absorbency (read it).
  • Hard water leaves minerals behind (read it).
  • Overdrying on high heat makes fibers brittle.

The fluffy method

  1. Wash towels on their own. They need room.
  2. Use one sheet. Really, just one.
  3. Choose warm water if the label allows.
  4. Add an extra rinse every few washes.
  5. Shake each towel before drying.
  6. Dry on medium with wool dryer balls.

How often?

TowelWash after
Bath towel3 or 4 uses
Hand towel1 to 2 days
Gym towelEvery use
Kitchen towelEvery day or two

Hang towels to dry between uses. A towel heaped on the floor is a towel planning a smell.

FAQ

Why are my towels stiff after washing? Usually too much detergent, softener or hard water.

Should I use fabric softener on towels? Most people get softer, more absorbent towels without it.

How do I make old towels fluffy again? Run a rinse-only cycle to strip buildup, then wash with one sheet.

Hot or warm water for towels? Warm works for most. Check the label.

Seven ingredients. Zero compromise.

Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†

Pre-order now

Orders ship Jan 11th.

Leave your email and we'll follow up with next steps, with subscribe and save from day one.

And from the first pouch, 7% of every sale goes to animal sanctuaries and nonprofits.†

Who's in your home? (optional)

Orders ship Jan 11th. No spam, no sharing your address.