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Ingredients · 1 min read

Why Is There Clay in Some Detergents?

In this article
  1. What kaolin does
  2. Why brands use it
  3. Why we skip it
  4. Filler vs functional

Clay in your laundry? It sounds like the opposite of clean. But it's a real ingredient, and it has a real job.

Quick answer: kaolin is a fine natural clay. In detergents it can act as a filler, a carrier or a texture helper, especially in dry formats.† Just 7 leaves it out to keep the list to what cleans.

What kaolin does

  • Adds bulk so a product holds its shape.
  • Carries other ingredients evenly.
  • Helps texture in sheets and powders.†

It's the supporting actor. Useful, rarely the star.

Why brands use it

It's cheap, widely available and works well in dry formulas. Those are fair reasons.

Why we skip it

We asked one question about every ingredient: does it help clean? Kaolin's job is structure, so it didn't make our seven (read it).

Filler vs functional

RoleExamples
CleansSurfactants like glucosides
Softens waterSodium citrate, sodium carbonate
Holds it togetherPullulan film, glycerin
BulkClays, some salts

FAQ

What is kaolin? A fine, soft natural clay.†

Why is clay in laundry sheets? It can add bulk and help texture.

Is kaolin bad for clothes? It's widely used. We just didn't need it.

Does Just 7 have clay? No.

Seven ingredients. Zero compromise.

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