Blue liquid looks clean. Green looks fresh. Purple looks... lavender-y. None of it cleans your clothes.
Quick answer: detergent dyes are mostly there for looks, so the product matches its scent or brand. Just 7 has no dyes because color is for your clothes, not your detergent.†
Why brands add dye
- To look appealing in a clear bottle.
- To match a scent or product line.
- To show where the product is, like a colored speckle.
All good marketing reasons. Zero cleaning reasons.
Why we skip it
We kept Just 7 to ingredients that do a job. Dye doesn't wash anything, so it didn't make the list.
Our sheets are the color of their ingredients. Riveting, we know.
How to spot dyes
| On the label | Means |
|---|---|
| Colorant | Dye |
| CI followed by a number | A color index dye |
| Liquid blue, green or pink | Probably dyed |
FAQ
Why is detergent blue? Usually for looks, not cleaning.†
Does dye-free detergent clean as well? Dye doesn't affect cleaning.
Can detergent dye stain clothes? It can happen with concentrated products poured directly on fabric.†
Does Just 7 have dyes? No.
Seven ingredients. Zero compromise.
Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†
Keep reading
What's in Laundry Detergent Sheets? A Plain-English Ingredient Guide
Pillar page: every common ingredient by job, and which ones we skip
Decyl Glucoside in Laundry Detergent: What It Is and Why We Use It
The sugar-based cleaner explained
Lauryl Glucoside vs Sodium Lauryl Sulfate: Same Name, Different Cleaner
Clears up the name confusion