Most brand names are picked in a meeting. Ours is just a number. Our ingredient count, to be exact.
Quick answer: we asked how few ingredients a laundry sheet really needs to clean well. The answer was seven. So we put the number right on the box.
The question
We kept flipping over boxes and finding long lists. So we asked: what if every ingredient had to earn its spot?
The list
| Ingredient | Job |
|---|---|
| Decyl glucoside | Cleans |
| Lauryl glucoside | Cleans |
| Sodium carbonate | Softens water, boosts cleaning |
| Sodium citrate | Softens water |
| Plant glycerin | Keeps the sheet flexible |
| Water | Helps make the sheet |
| Pullulan film | Holds it together, no PVA |
Seven ingredients, seven jobs. No freeloaders.
The name
We wanted a name that told you the whole story at a glance. Just 7 does that. Nothing else to read into.
The lineup
- Our gentle sheet: the simplest version, with five ingredients. Coming later.
- Just 7: our everyday sheet.
- Just 9: adds enzymes and GLDA for tough stains. Coming later.
Article 49 helps you pick.
FAQ
Why is it called Just 7? It has just seven ingredients.
Does the film count? Yes. We count every ingredient.
What's the difference between our gentle sheet, 7 and 10? The number of ingredients and how tough the clean is.
Where can I see the full list? On every box and in article 1.
Seven ingredients. Zero compromise.
Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†