A leaf on the box doesn't make a product green. Neither does the color green. (Sorry, green.)
Quick answer: greenwashing is when eco claims are vague, unproven or misleading. Watch for fuzzy words, unexplained logos, nature pictures doing the talking and claims that hide a tradeoff.†
Seven tells
- Vague words like eco, green or earth-friendly with no explanation.
- Pictures over facts. Leaves, water drops, mountains.
- Self-made logos that look like certifications.
- One good thing, hiding others. Recyclable box, mystery formula.
- No full ingredient list.
- Irrelevant claims. Bragging about leaving out something that's already banned.
- Biodegradable or compostable with no details on how or where (read it).
What honest looks like
| Vague | Clear |
|---|---|
| Eco-friendly | Here's every ingredient |
| Green formula | No fragrance, dyes or brighteners |
| Earth-safe packaging | Paper box, recyclable where facilities exist† |
Our rule
If we can't prove it, we don't say it. That's why some of our pages say† in the draft. We'd rather wait than fib.
FAQ
What is greenwashing? Misleading or vague environmental claims.
Who regulates green claims? The FTC's Green Guides set the standard in the US.†
Are eco logos trustworthy? Third-party ones with clear criteria are more reliable.
How do I check a brand? Ask for the full ingredient list and the proof behind claims.
Seven ingredients. Zero compromise.
Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†