Two bunnies walk into a label. They look alike, but they're from different programs.
Quick answer: Leaping Bunny is run by a coalition of animal protection groups and requires supplier monitoring and audits. PETA's Beauty Without Bunnies is based on signed statements from brands. Both mean no animal testing, checked in different ways.†
Side by side
| Leaping Bunny | PETA | |
|---|---|---|
| Run by | A coalition of groups† | PETA† |
| Based on | Supplier monitoring and audits† | Signed assurance† |
| Covers vegan? | No, separate | Has a vegan option† |
What to look for
- The real logo. Brands can't make their own.
- The brand on the program's list. Both keep searchable lists.†
- Vegan, separately. Cruelty-free isn't the same as vegan (read it).
A bunny you drew yourself doesn't count. Even if it's really cute.
Our status
Just 7 has no animal ingredients and isn't tested on animals. We're not certified by either program yet.† before adding a logo.
FAQ
Which bunny is stricter? Leaping Bunny requires audits.†
Does cruelty-free mean vegan? No.
Can a brand use a bunny without certification? It can't use either program's logo.†
Is Just 7 certified cruelty-free? Not yet. We don't test on animals.
Seven ingredients. Zero compromise.
Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†