Three words that sound like cousins. On a label, they're more like strangers.
Quick answer: natural has no legal definition on cleaning products. A plant claim usually means something started from a plant and was processed, but that wording isn't standardized. Organic has rules when a product carries a USDA Organic seal.†
The three words
| Word | Defined? | What it means |
|---|---|---|
| Natural | No† | Whatever the brand says |
| A plant claim | No legal standard | Started from a plant, often processed |
| Organic | Yes, with a certified seal† | Ingredients meet organic rules |
Is natural better?
Not automatically. Natural doesn't mean gentle, and lab-made doesn't mean harsh. What matters is the actual ingredient and how much.
Volcanoes are natural. So are mosquitoes. Natural tells you where something came from, not how good it is.
How we word it
We don't call Just 7 natural or organic. We list our seven ingredients and explain each one (articles 2 to 8).
FAQ
Is natural detergent regulated? Not as a defined term.†
Can detergent be certified organic? Yes, through USDA rules for some products.†
Is a plant claim the same as natural? Not exactly. A plant claim often describes processed ingredients, and it still isn't a legal standard.
Is Just 7 natural? We don't use that word. We show you the list.
Seven ingredients. Zero compromise.
Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†