Free and clear sounds like a promise. Free of what, though? And clear of what?
Quick answer: on laundry products, free and clear usually means no dyes and no added fragrance. It isn't a regulated term, so read the ingredient list to see exactly what's left out.†
What it usually means
| Free of | Usually included? |
|---|---|
| Dyes | Yes |
| Added fragrance | Yes |
| Masking fragrance | Not always† |
| Brighteners | Not always |
Masking fragrance
Some unscented products use a masking scent to cover the base smell. Fragrance-free should mean none at all.†
It's like saying you didn't eat the cookies, but you did eat the cookie dough.
How to check
- Read the full list. Look for fragrance, parfum or perfume.
- Look for colorants like CI numbers.
- Ask the brand if it's unclear.
Just 7
Just 7 has no dyes, no fragrance, no masking scent and no brighteners. All seven ingredients are on the box (read it).
FAQ
Is free and clear regulated? No.†
Is free and clear the same as fragrance-free? Often, but check the list.
Does unscented mean fragrance-free? Not always. Unscented can include masking fragrance.†
Is Just 7 free and clear? It has no dyes or fragrance. Check our full list.
Seven ingredients. Zero compromise.
Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†