Vegan and labels · 1 min read
Why Our Sheets Are Musk-Free
Close your eyes and think of "fresh laundry". That smell feels natural. It usually isn't. It's often a blend that includes musk notes, built to linger on fabric for days.
Quick answer: musk is a long-lasting scent note. It once came from animals and is now usually synthetic. We leave out musk of every kind, because our sheets are fragrance-free and animal-friendly.
Where musk came from
Musk was originally taken from the musk deer. Today, almost all musk scents are made in labs.†
So the deer are fine now. Mostly they're just annoyed about the reputation.
Why musk is in detergent
Musk notes cling. That's the point. They help a scent survive the wash, the dryer and three days in a drawer.
If you want a scent that lasts, that's handy. If you want laundry that smells like nothing, it's the opposite of what you want.
Our rule
- No musk, natural or synthetic.
- No fragrance in our gentle sheet, Just 7 or Just 9.
- No essential oils, for the sake of pets (read it).
Why it matters to us
We built Just 7 around a short label you can read in one breath. A fragrance blend can hide dozens of components under one word. Leaving it out keeps our list honest at seven.
FAQ
Is musk in laundry detergent animal-derived? Today it's almost always synthetic. We leave out both kinds.
Why does laundry smell like musk? Many scents use musk notes because they last on fabric.
Is Just 7 musk-free? Yes, and fragrance-free.
What does musk-free laundry smell like? Clean. Like fabric, not perfume.
Seven ingredients. Zero compromise.
Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†