Ingredients · 1 min read
Why Just 7 Is Fragrance-Free
What does clean smell like? Honestly, nothing. That's the point.
Quick answer: Just 7 has no fragrance, no masking scent and no essential oils. We left them out because clean doesn't need a smell, and because essential oils can be risky for cats.†
What fragrance means on a label
One word, fragrance or parfum, can stand for a mix of many ingredients. Brands don't always have to list them.†
That's a lot of mystery for one word.
Fragrance-free vs unscented
| Term | Usually means |
|---|---|
| Fragrance-free | No fragrance added at all |
| Unscented | May include a masking scent† |
Why it matters for cats
Cats process some compounds differently, and several essential oils can be risky for them.† So we skipped essential oils entirely. Article 19 has more.
Your cat will still judge you. Just not for your laundry.
Want a scent?
Try line drying in fresh air (read it). If we ever make a seasonal version, we'll label it clearly and keep the fragrance-free original.
FAQ
Is Just 7 fragrance-free? Yes. No fragrance, masking scent or essential oils.
Will my laundry smell like anything? It should smell like clean fabric, which is to say, not much.
Is fragrance-free the same as unscented? Not always (read it).
Is Just 7 safe around cats? It has no essential oils. Keep all detergent out of reach of pets (read it).
Seven ingredients. Zero compromise.
Pre-order now. Orders ship Jan 11th. 7% of every sale goes to animal sanctuaries and nonprofits.†
Keep reading
What's in Laundry Detergent Sheets? A Plain-English Ingredient Guide
Pillar page: every common ingredient by job, and which ones we skip
Decyl Glucoside in Laundry Detergent: What It Is and Why We Use It
The sugar-based cleaner explained
Lauryl Glucoside vs Sodium Lauryl Sulfate: Same Name, Different Cleaner
Clears up the name confusion