19 answers · Just 7 FAQ
Giving back
7% of every sale goes to animal sanctuaries and nonprofits.
Giving back questions
Do you give to charity?
Yes: 7% of every sale goes to animal sanctuaries and nonprofits.† Partners will be named once confirmed.
How much of each sale do you donate?
7% of every sale.†
Is it 7% of sales or 7% of profit?
7% of every sale.†
Who do you donate to?
Animal sanctuaries and nonprofits. We'll name partners here once they're confirmed.†
Why animal sanctuaries?
Our whole brand is about animals: nothing from them in our sheets, and giving back to the places that care for them.
When will you name your partner sanctuaries?
Once partners are confirmed and our wording gets a legal read.†
Does the donation apply to subscriptions?
Yes. 7% of every sale, one-time or subscription.†
Does the donation cost me extra?
No. It comes out of every sale at the price you already pay.
Can I choose which sanctuary gets my donation?
Not at launch. We'll share how partners are chosen once they're named.
Will you report how much you've donated?
Yes, we plan to share donation totals once sales begin.
Can my sanctuary or rescue apply to be a partner?
Yes. Contact us and tell us about your work.
Is my purchase tax-deductible?
No. You're buying a product; the donation comes from us.
Why 7%?
Seven ingredients, 7% to the animals. It's built into the name.
Is the 7% on the claims page?
Yes. It's marked pending a legal review of the wording and named partners. Claims page.
Do you volunteer at sanctuaries?
We'd love to. We'll share what we do once partners are named.
Do you donate product to shelters?
We may in the future. Shelters can contact us.
What's your mission?
Do you support wildlife groups or only farm sanctuaries?
Animal sanctuaries and nonprofits. We'll name specific partners once confirmed.
Do you give to sanctuaries outside the US?
We'll share where our partners are once they're confirmed.
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