What's not in it

No. Just 7 is fragrance-free, not just unscented. Why we skip fragrance.

No, not even lavender. Why we never use essential oils.

No. Nothing with musk in it, ever. Why we're musk-free.

No dyes. Your laundry doesn't need to be blue. Why no dyes.

No. They're not on the list, and the list is the whole formula. Why we leave them out.

No. Our cleaners are sugar-based glucosides, not sulfates.

No. Neither sodium lauryl sulfate nor sodium laureth sulfate is in Just 7.

No. Enzymes help with heavy stains, but everyday loads often don't need them. Just 9 is planned to add them. Enzymes explained.

No. Our film is pullulan, not polyvinyl alcohol.^†

No. Sodium citrate and washing soda soften the water instead.

No chlorine bleach and no oxygen bleach. Chlorine vs oxygen bleach.

No. Parabens aren't among our seven ingredients.

No added preservatives. Dry formats need fewer. Why dry formats need fewer.

No. It's a preservative, and Just 7 has none on its list.

None of our seven ingredients is ethoxylated, the process linked to 1,4-dioxane. We haven't tested for trace contaminants, so we don't make a dioxane-free claim. What is 1,4-dioxane.

No. Our glucoside cleaners aren't ethoxylated. What ethoxylated means.

No. Silicones in laundry products.

No. Nothing added just for bulk. Why some detergents have clay.

No. Borax isn't on our list.

No.

No formaldehyde and no formaldehyde-releasing preservatives on our list.

No. Phthalates usually ride along with fragrance, and we use none.

No softeners or quats. It's a detergent only. Do you need fabric softener?.

No. Quaternary ammonium compounds, common in softeners, aren't on our list.

Our film is pullulan, not plastic, and it's designed to dissolve in the wash. We'll back that up with test data.^†

No. Some unscented products use a masking scent. We use none.

No. Nothing from animals, including the glycerin.^†

No.

No. Tallow is animal fat, and nothing in Just 7 comes from animals.^†

No.

No. Sodium citrate softens our water instead.

No. Just 7 has no preservatives on its list.

No ethanol. Lauryl and decyl glucoside are made with fatty alcohols, which are different from drinking alcohol.

Latex isn't among our seven ingredients.

No nut ingredients. The glucoside fatty alcohols may come from coconut, which some allergy lists include. Check with your doctor.

BPA isn't one of our ingredients. We'll confirm the pouch material in writing before launch.

To keep the list short for everyday loads. Enzymes come in Just 9, planned for tough stains.

They coat fabric to make it look brighter rather than cleaning it, and many people with sensitive skin avoid them.

A dry sheet doesn't hold the water that liquid detergents do, so it doesn't need them.

Many essential oils, lavender included, are a concern for cats. Fragrance-free also means nothing lingers on bedding.

PVA film, fragrance, essential oils, musks, dyes, sulfates, clay and fillers, and anything from animals.^†

It's fragrance-free with no dyes. "Free and clear" isn't a regulated term. What free and clear means.